DESIGNED FOR IMPACT

The Warp and Weft of Handloom
You know that handloom saree that has been passed down through generations, maybe from your grandmother to your mother, and from your mother to you or your partner? It’s not... Read more...
What’s in a Button?
When you buy a piece of clothing, you look at the fabric. You check the fit. You look at the mirror. But you completely ignore the quiet element lining the... Read more...
Beautiful Imperfections
We live inside a quiet obsession with the flawless. Machine-cut edges, symmetrical lines, colors that hold the same temperature from one end to the other. But somewhere along the way,... Read more...
The Timeless Romance of Blue
Indigo is not just a colour – it is poetry in shades of blue. Rich, soulful, and enduring, it has travelled through centuries carrying stories of craft, culture, and slow... Read more...
Behind the Stitches: Part 3
With the process of Chikankari in mind, it is only natural to consider what gives this process its strength and continuity: the stitches. These stitches are not only aesthetic decisions... Read more...
Behind the Stitches: Part 2
Chikankari is still around today due to the fact that it follows a different rhythm to that of today’s contemporary fashion and trends, where everything is fast and turnover is... Read more...
Behind The Stitches: Part 1
When you drape a piece of Chikankari, you aren’t just wearing fabric; you are wearing 2,000 years of whispers. From the courts of Persian royalty to the sun-drenched verandas of... Read more...
Give to Gain: Women Who Rewrote History! 
We have celebrated women as an integral part of our society. We have cheered for the freedom fighters who stood at the front lines, the reformers who challenged the rules,... Read more...
The Cost of Fast Fashion
“The fashion industry produces over 100 billion garments every year and sends 92 million tonnes of them to landfill. “ “Every time you wash a single synthetic garment (like a... Read more...
Beyond Bins: The Future is Circular
In a world where everything is drowning in waste, the power of reuse, repurpose, and reimagine can offer a path toward sustainability; A path that saves resources, cuts emissions, and... Read more...
Kindness as a Design Principle
In addition to making profits, our aims are constant development of new products, a fair, equitable and helpful relationship with our producers, and the maintenance of quality on which our... Read more...
Handicrafts: The Calm Rebels of a Fast World
Open your Instagram feed and you’ll notice the world is reeling. Life is getting faster, sharper, and increasingly dictated by the sterile precision of an automated script. We are living... Read more...